Our Story

Hi there! We're so glad you found us. 🧡

Little Josie's was born right here in Tennessee — because we believe every little one deserves to rep their home state in style. Whether your kiddo is cheering on the Vols at their first game or just rocking that Big Orange spirit on a Tuesday, we've got the gear to match their pride (and yours).

A Shop Built by a Tennessee Mom, for Tennessee Families

Little Josie's started the way a lot of the best things do — out of love. As a local Tennessee grandmother, I wanted kids' clothes that felt as spirited and community-rooted as the families wearing them. I wanted something you couldn't just find anywhere — something made with heart, not just stocked on a shelf.

So we built it. And Little Josie's became that place.

Vol Pride, Small Town Soul

We're huge Vols fans here — the kind that paint the town orange on game day and pass that passion down to the next generation. Our collections are designed for the littlest fans in your crew, from newborns to big kids, so they can grow up knowing exactly what it means to be Tennessee proud.

But it goes beyond football. Tennessee is community. It's neighbors who show up, families who cheer each other on, and kids who grow up knowing they belong somewhere. That's what Little Josie's is all about.

Come Visit Us in Person!

We're more than just an online shop — we have a physical boutique right here in Tennessee where you can come browse, shop, and say hi! We love meeting our community face to face. Nothing beats finding the perfect outfit in person while chatting with other Tennessee families.

Thank You for Supporting Local

Every time you shop Little Josie's — whether you're clicking from across the state or popping in to see us — you're supporting a real local family business. That means the world to us, and we don't take it for granted.

From our family to yours — Go Vols! 🍊

– The Little Josie's Family